Reformation opened their flagship boutique in SoHo during New York Fashion this week and I popped by to check out their collection of upcycled vintage clothing. Creative director Yael Aflalo creates one-of-a-kind garments using surplus materials. I especially loved an army jacket that had unexpected details like a fur collar and bright woven shoulder patches. The store also features carefully curated vintage accessories like classic Salvatore Ferragamo heels.
Presentation is key: the flagship has an open layout with bright energy-saving lights and also incorporates natural elements like birchwood.
I also popped into the photobooth for a little incognito fun. I snagged this green leather vintage bag at a flea market ($26) and I am letting it have the limelight—for now, at least.
Visit Reformation at 23 Howard Street in New York City.
More Fashion Photos: Styled By Emma
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