"Classic Style, Timeless Fashion" with Emma Grady
— @PastFashFuture on Twitter.
Reformation opened their flagship boutique in SoHo during New York Fashion this week and I popped by to check out their collection of upcycled vintage clothing. Creative director Yael Aflalo creates one-of-a-kind garments using surplus materials. I especially loved an army jacket that had unexpected details like a fur collar and bright woven shoulder patches. The store also features carefully curated vintage accessories like classic Salvatore Ferragamo heels.
Presentation is key: the flagship has an open layout with bright energy-saving lights and also incorporates natural elements like birchwood.
I also popped into the photobooth for a little incognito fun. I snagged this green leather vintage bag at a flea market ($26) and I am letting it have the limelight—for now, at least.
Visit Reformation at 23 Howard Street in New York City.
More Fashion Photos: Styled By Emma
Copyright © 2012 Past Fashion Future. All rights reserved.
For designers, it can pay off to know the lifecycle of a garment. A single visit to their manufacturer in China inspired California-based fashion brand Publish to create something new out of leftover fabrics—en route to the incinerator—and use them as the core material for a collection of men’s basics out now, called “Second Chance”.
Continue reading my fashion feature on Discovery’s TreeHugger.com, here: Publish Gives Fabric Scraps a “Second Chance” in New Men’s Collection
Costello Tagliapietra fans are in luck: the high end designers more affordable diffusion line for Barneys New York, called C&T, is continuing on for Pre-Fall and Fall/Winter 2012. The collection promises their signature dresses with flattering, feminine silhouettes, vibrant AirDye prints, and unexpected twists like knotting and a revealed midriff—and it is available now for pre-order online (dresses start at $298) at Barneys.com and in stores later this month.
Continue reading my fashion feature on Discovery’s TreeHugger.com, here: C&T Costello Tagliapietra Channels Ethereal Elegance for Fall 2012
TODAY & TOMORROW: Shop Local Indie Fashion Designers in an Awesome Pop-Up Shop in SoHo this Weekend.
What started out with a small cry from Afia designer Meghan Sebold, who exclaimed, “let’s do a pop-up!” in designer Carrie Parry’s living room has launched into a fun-filled weekend of major fashion sales—and DJ sets, too. It’s called “Bring It To The People”, and it’s a pop-up shop backed by local fashion talent, from Gretchen Jones and Study NY to Samantha Pleet, Titania Inglis, and more.
Skip, jump, bike, or hop on over to the 4th floor of the Soho Lofts (52 Mercer St) today from 11am -7pm and tomorrow, Sunday, June 24, from 12pm to 5pm.
Need more reasons why you should go? The designers tell me why over in my exclusive feature for Discovery’s TreeHugger.com: Indie Eco-Fashion Designers Pop Up in NYC this Weekend
We’re all about bold statement t-shirts that do the talking for you. Enter Vivienne Westwood’s eco-fashion tees that support the Environmental Justice Foundation’s (EJF) ‘No Place Like Home’ campaign for climate refugees.
The ‘War Peace’ t-shirt took center stage at Ms. Westwood’s Red Label A/W 2012 runway show at London Fashion Week—and has been worn by the likes of Naomi Campbell and Gillian Anderson—all to help give a voice to those displaced by climate change.
Continue reading my most recent fashion feature on Discovery’s TreeHugger.com, here: Stylish Vivienne Westwood Statement T-Shirts Support Climate Refugees
Bike fashion is a haute topic in New York, but I have yet to see it transition so effortlessly from bike to street style as it does with Terra New York’s chic raincoats. As seen on Cool Hunting, these fashion forward designer coats are built to brave a rainstorm—and fit a helmet underneath—so you never have to take a car or taxi come inclement weather.
Founded more than two years ago, Terra New York launched with “the ambition to create a line that would allow people to keep walking and biking under the rain while being well protected and stylish together,” Marie Saeki, who co-founded the line with Yurika Nakazono told me in an interview for TreeHugger.
Continue reading—and view more pics—in my article for Discovery’s TreeHugger.com: Terra’s Stylish Raincoats Make Biking in the Rain Look Oh So Chic
Pratt Institute graduate Theresa Deckner isn’t afraid to get messy with her eco-fashion line that mixes mod silhouettes and colorful, hand-painted fabrics. The senior thesis collection made its debut at the annual Pratt Fashion Show honoring Fern Mallis on April 26th. It boasts pastel color combinations—some subtle, others striking—and shows promise for Deckner, a young designer who might just be eco-fashion’s next rising star.
Read the rest of my review over on Discovery’s TreeHugger.com: Pratt Student Paints Colorful, Mod Eco-Fashion for Graduation Show
The vibrant patterns and colors in Carrie Parry’s fall 2012 collection might be an homage to the designer’s circus costume designing past but what Parry really nails this season is a modern trend rooted in fashion’s present: color blocking.
Coupled with the designer’s signature suiting—and a splash of vibrant patterns and haute citrus hues—this collection shows that Parry is coming into her own. Until now, the full “Leharia” Fall 2012 collection look book has been kept under wraps but I got a first look in an exclusive for Discovery’s TreeHugger.com: Carrie Parry Suits Up for Fall 2012 with Vibrant Patterns and Color Blocking
Big thanks to LovingEco for featuring me as a “tastemaker” this week. The members-only site that sells ethical fashion and beauty products at up to 70 percent off asked me to choose some of my favorite fashion & beauty finds like classic scarves with a quirky twist by Snoozer Loser NY, highlighters that will brighter up your eyes by W3LL People, bracelets made with Vietnam War scrap metal by Article 22, and non-toxic nail polish in pretty hues by Priti NYC and they’re selling them on major sale. Plus, a percentage of sales will go toward a charity of my choice, Village Empowerment.
I’m super humbled to be selected since past tastemakers have included accomplished women like Amy Smart, Shannon Elizabeth, Maria Bello, and Summer Rayne Oakes. Check out all my picks—on sale for this week only—at LovingEco.com.
Photo: Karen E. Evans, courtesy Market Publique
The chilly wind didn’t keep the fashion folk from flocking to Pier 57 to stand in a freezing cold warehouse to see Edun’s fall 2012 collection. In her fourth season since taking over the design reigns at Edun, creative director Sharon Wauchob is spreading her wings—much like the butterflies that co-star in Edun’s Spring 2012 ad campaign—and establishing a signature theme for the brand, which is rooted in juxtapositions.
SLIDESHOW: EDUN A/W 2012
Translation: electric colors, plaids, leather, mesh, knits, a futuristic safari theme infused with some punk rock, and even a dash of school girl charm.
Continue reading my exclusive coverage on Discovery’s TreeHugger.com, here.
Thank you to Camino and their talented writer Emma Haggstrom who interviewed me about Past Fashion Future and fashion in the U.S. for a feature article in the current issue, “Amerika.” I am so humbled to be included on the pages of this Swedish magazine—pages 64-65, to be exact!
Here’s an excerpt from the article:
New York-based fashion reporter Emma Grady is a well-known name within American eco-fashion. Here she shares her American fashion favorites and her enthusiasm for well-made garments with a history.
Camino: What is Past Fashion Future?
Emma: I started Past Fashion Future in 2010 as a platform to explore my personal style and to show the beauty of timeless and classic fashion. I am interested in personal stories and the emotional ties people have with their clothes. On the blog I share these stories under the theme “Something Old, Something New” where there is a mix of current trends, vintage, and ethical fashion.