Maja Svensson is a one of the many inspiring women I always see out and about the ethical fashion circuit. Her brand, Elsa and Me, wraps the all the reasons why I love an LBD—trusty staple, versatility, ease—and combines it with a classic silhouette in a slew of shades for all seasons.
Something Old, Something New: Maja Svensson
The dress is suitable for all shapes, sizes, ages and occasions and I just can’t triumph her designs enough so please do check out her made-to-order dresses, which are produced in New York City and made with organic cotton fabric, and let me know what you think.
Maja shares the story behind her classic little white dress (LWD) ensemble, below—and how perfectly fitting considering her timeless dress is good for Memorial Day, and any day of the year!
The Coat: “A coat that’s been traveling between the women of my family, starting with my mom, who bought it approximately twenty years ago, then my grandma (Elsa) took it over for a few years, and this fall it traveled over the Atlantic and is now hanging in my wardrobe in Cobble Hill, Brooklyn.”
The Dress: “The ELSA dress in Vanilla White.” ($279, Elsa and Me)
The Shoes: “Shoes (BCBGirls) inherited/borrowed from my roommate, which I think she bought vintage.”
This post is part of an ongoing series, “Something Old, Something New,” that looks at how people with amazing personal style incorporate vintage and heirloom pieces into their everyday wardrobes. Through a series of personal anecdotes and images, Emma shares “the story behind the style”, proving that, when it comes to dressing, there’s more than meets the eye. Read more stories, here.
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